Fizz the Season! Sainsbury's Set for Bumper Bubbly Sales This Friday
A bumper trading day is predicted this Friday, as shoppers
head in-store to stock up on Christmas essentials – in particular, sparkling
wine. On what the retailer is dubbing “Fizz Friday”, Sainsbury's expects to
sell over half a million bottles as customers get set for celebrations, with
one in four planning to enjoy bubbly with their breakfast on Christmas Day.
Friday 23rd December predicted to be Sainsbury's busiest
day, particularly for sparkling wines
Sainsbury's fresh turkeys the best value by 39p/kilo
Customers spreading the 'big Christmas shop' across
different days, weeks and even months
Luxurious ingredients are on the rise, with lobster, truffle
and Champagne on the menu
Sainsbury's customers are set to get the best value birds
this Christmas, with the retailer's fresh turkeys 39p/kilo less than the
cheapest on the market. Sainsbury's turkeys start at just £9 for a bird
weighing up to 2.99kg, priced at £3.50/kil [1], which is enough to serve four
to six people. In fact, the supermarket has never been more competitive on
price: customers can expect to pay 14% less for their Christmas shop this year
than two years ago.[2]
Sainsbury's has also noticed a trend this year in customers
staggering their shop, with some spreading their shop across the days, weeks
and months leading up to the big event. One third of customers stock up on
mince pies and Christmas pudding from as early as September to spread the cost
of their Christmas treats.
Sainsbury's has again invested in the quality of its food
range and this Christmas, 25% of the retailer's products are new or improved.
Luxurious ingredients from lobster to truffle are proving popular this year,
with customers choosing to treat themselves and their guests to premium
products from Sainsbury's Taste the Difference Truffled Macaroni and Cheese
Bites to an 18-month matured Christmas pudding, laced with cognac.
Convenience and flexibility has never been more important
for customers and a record number will choose to order part of their Christmas
shop online for home delivery – particularly the heavier items, like sparkling
wine. But even the most devoted online
shoppers like to head in-store to choose their own Christmas centrepiece to wow
their guests – Sainsbury's Taste the Difference Noel Belgian Chocolate Tiffin
has proved particularly popular so far.
Mike Coupe, Chief Executive of Sainsbury's Group said:
“Christmas is that time of year when people want to treat themselves and their
friends and family and feel really proud of the food they are serving.
We're giving our customers a truly luxurious experience this
year, with premium ingredients like lobster and truffle making an appearance
across our Christmas range. But, like me, lots of people like the old classics
too and focus on buying the best quality turkeys – and we're offering them at
the best value. Thanks to the dedication
of our colleagues we're well-prepared for the final week of Christmas. Our
shelves are stocked with turkeys and trimmings and we're all set for sparkling
sales of wines and champagne on Friday.”
Christmas Eve is traditionally the biggest day for the
retailer's convenience stores and this year will be no exception. The most
popular lines on Christmas Eve in convenience stores tend to be breakfast
items, with customers forgetting the most important meal of the day until the
last minute. Croissants sales are set to soar by 300%[3] with customers
treating themselves to a luxury breakfast to go with their glass of Buck's Fizz
on Christmas Day.
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