Blackacre Farm Eggs Announces Rebrand, as It Continues to Champion Traditional Free Range Egg Farming
Somerset free range egg producer, Blackacre Farm Eggs, has
rebranded to become The Traditional Free Range Egg Company, as of Monday 1
August. Owners Dan and Briony Wood have made this change, as they feel that it
better represents their commitment to ensuring a sustainable future for small
independent family-run farms, using the traditional flat deck production
method.
Following widespread public support for its No Multi-Tier
Here educational campaign earlier in the year, Dan and Briony believe that the
rebrand symbolises their support for those farmers still using methods that can
be traced back to the roots of free range egg production. As they continue in
their mission to enable consumers to make an informed decision when buying
their free range eggs, positive feedback from the campaign suggests that many
will opt for those produced using flat deck methods, rather than those from
huge multi-tier sheds, meaning that traditional farmers can look forward to a
sustainable future for generations to come.
The new brand will be rolled out across the entire product
range, but the Wood family is keen to stress that nothing else about its
award-winning Free Collection will be changing. The Traditional Free Range Egg
Company will continue to go above and beyond industry standards of 'free range'
and 'free to fly', with its hens, ducks, geese and quails enjoying a lifestyle
with love, care, freedom and fresh air at its heart.
Dan Wood, managing director of The Traditional Free Range
Egg Company, explains; “It feels like a big step to change our name after 36
years, but with the industry changing at a rapid rate we felt that the time was
right to draw a line in the sand and show our support for traditional
family-run farms before they are lost forever. We were overwhelmed with the
support we had from the public when we launched our No Multi-Tier Here
campaign, but some in the industry claimed that we were looking to entirely
condemn free range egg production within multi-tier sheds. This just wasn't the
case and it's time to set the record straight. Quite simply, we believe that
farmers who go above and beyond to produce exceptional quality eggs have every
right to differentiate their products from those that are mass produced, just
as artisan cheesemakers producing traditional cloth-bound cheddar are able to
set themselves apart from their supermarket rivals. The knowledge and
experience of these farmers is second to none, something we think is too
special to lose, so The Traditional Free Range Egg Company is absolutely
committed to helping them survive and ultimately thrive.”
The Traditional Free Range Egg Company will be exhibiting at
Speciality & Fine Food Fair on stand 2220/c from Sunday 4 to Tuesday 6
September and its eggs are available exclusively from independent retailers,
including delis, farm shops, butchers and grocery stores across the UK.
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